How to Use SUMIFS in Excel to Analyze Your Google & Meta Ads Performance by Campaign, Platform, or Goal
Running ads is one thing. Analyzing performance to make better decisions — that’s where the magic happens. Whether you’re managing Google Ads, Meta (Facebook/Instagram) Ads, or both, your raw data is usually exported in bulk. The challenge? Turning it into insights. And that’s where SUMIFS in Excel becomes a marketer’s best friend. In this guide,…