When it comes to running digital marketing campaigns, platforms like Google Ads, Meta, and even third-party tools like Supermetrics and Looker Studio are undeniably efficient. They automate reporting, simplify dashboards, and save you a ton of time. But sometimes, speed and automation come at the cost of understanding. If you’re someone who wants to dive…
Running ads is one thing. Analyzing performance to make better decisions — that’s where the magic happens. Whether you’re managing Google Ads, Meta (Facebook/Instagram) Ads, or both, your raw data is usually exported in bulk. The challenge? Turning it into insights. And that’s where SUMIFS in Excel becomes a marketer’s best friend. In this guide,…
Does this sound like your problem? You’re running ads on Google & Facebook and exporting performance data for some analysis. You want to know which campaign (targeting a specific audience or promoting a specific offer) is driving the most conversions—but manually matching Campaign IDs between sheets is time-consuming and confusing. Why 2 sheets though? Because…
