Why Excel Still Matters: A Manual Marketer’s Guide to Campaign Analysis and Insights
When it comes to running digital marketing campaigns, platforms like Google Ads, Meta, and even third-party tools like Supermetrics and Looker Studio are undeniably efficient. They automate reporting, simplify dashboards, and save you a ton of time. But sometimes, speed and automation come at the cost of understanding. If you’re someone who wants to dive…