About Me

I’m Arpit — a digital marketer with 12+ years of experience in running performance campaigns on Google Ads, Meta Ads, and other ad platforms.
Over the years, I’ve worked with businesses of all sizes, from startups to large enterprises, managing ad budgets ranging from $5K/month to $5M/month. I’ve seen firsthand how challenging it is for small business owners to make sense of their ad performance — especially when every platform shows data differently, and agency reports don’t always tell the full story.
That’s exactly why I started building Excel dashboards — to simplify all that chaos into something clear, actionable, and easy to use.

Why Excel?

Because most SMBs already use it — and it’s still the most flexible, powerful tool for business reporting when set up right. No need to learn complex BI tools or wait for someone else to pull your numbers. 

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What I Do

I create ready-to-use Excel dashboards for small and growing businesses that:

  • Track ROI from your ad platforms in one place
  • Help you understand where your money is going and what’s working
  • Require no extra tools, logins, or software — just Excel
  • Are built on real marketing experience, not theory

Let’s Work Together

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